Andrew J. Murtaugh
Entrepreneur & Business Administration Student
Phone:
818-724-9307
Email:
Address:
322 Culver Blvd (Unit 681)
Playa Del Rey, CA 90293
A Bit About Me
Andrew J. Murtaugh is a passionate entrepreneur with a strong focus on operations, logistics, and improving quality management systems. He is currently pursuing a Bachelor of Business Administration (BBA) with a major in Entrepreneurship at Loyola Marymount University.
Andrew has a diverse entrepreneurial background. He founded Cletail® Services Car Detailing, where he managed all aspects of the business, from advertising and client acquisition to employee training and service delivery. He took his experience and transitioned to a role as an Owner and Marketing Strategy Consultant for Detailed Strategies, LLC involved creating comprehensive marketing plans and advising on customer service strategies.
Andrew also actively gathers and researches marketing data to better understand what converts prospects into targeted actions such as sales and company engagement.
Despite Andrew's work outside the classroom, he is committed to finishing his undergraduate studies and plans to pursue a graduate degree specializing in entrepreneurship and innovation.
Work Experience
Owner & Consultant
March 2023- Present
Peer Mentor and Admin,
Save It Forward Initiative
May 2024- Present
Founder & Head Manager
July 2020- March 2023
_edi.jpg){kind=small}
Marketing Consultant
July 2021-December 2021
Residential & Commercial Real Estate Intern
Jun 2018- May 2020
Sundance Property Management, LLC
-
Create customized comprehensive marketing and operational strategy plans for service-based businesses.
-
Serve as backend support for specific logistical challenges service businesses face on a day-to-day basis while satisfying service obligations for clients.
-
Preform photo and video shoots to enhance brand appearance and marketing campaigns.
-
Teaching middle and high school students financial literacy and entrepreneurial concepts such as credit, debt, and how to start a business.
• Founded and managed auto services company responsible for over 300 transactions and the conversion of over 200 unique clients.
• Strategized all advertising practices including Google Analytics, Yelp, Next Door Ad Center, and print marketing.
• Participated in Next Door Technologies beta self-serve ad program to deliver highly targeted advertisements to over 100,000 residents in Cincinnati, increasing our conversion rate by over 25% in 6 months.
• Hired, trained, and managed employees to provide detailing services.
• Federally registered the word “Cletail” as a trademark with the United States Patent and Trademark Office.
• Maintained an average 4.9-star review rating on Google Business.
• Received the “Most Recommended Business” award in the Cincinnati metropolitan area in January, 2022.
-
Developed detailed digital marketing strategies for Packaged Pines.
-
Conducted photo and video content at Packaged Pine's headquarters for a photo and video marketing shoot.
-
Produced and edited unique digital advertising content to be posted primarily to Next Door Ad Center, Instagram, and Facebook Ad Center.
-
Analyzed properties for potential acquisition by evaluating strengths and weaknesses.
-
Participated in meetings with bank lenders, environmental specialists, general contractors, and real estate attorneys.
-
Utilized Co-Star and other online software platforms to help aid in property reports and analysis.